Photographer Patrick Rochon Transforms Cars into ‘Moving Light Painting Toolbrushes’

Photographer Patrick Rochon Transforms Cars into ‘Moving Light Painting Toolbrushes’

Photographer Patrick Rochon Transforms Cars into ‘Moving Light Painting Toolbrushes’ - Photo

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For a new marketing campaign titled “Inspired Light,” Infiniti invited Canadian professional light painting photographer Patrick Rochon to Dubai to transform three of its cars into “moving light painting brushes.”

Rochon and his team spent weeks measuring, mapping, and planning the details of the shoot. Their final design involved required each QX70 SUV to have 59 feet of LED strips containing 2,520 LEDs attached to it — a task that took experienced technicians four hours to do for each vehicle. The resulting light output for each car was more than 30,000 lumens.

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After the SUVs were prepared, stunt drivers climbed in and drove various paths in front of Rochon’s camera in order to paint light into the shots.

Here are some of the photos that resulted (everything was captured in camera and no CGI was used):

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Here’s a behind-the-scenes video showing how the project came together:

You can find our previous coverage of Rochon’s work here.


Image credit: Photographs by Patrick Rochon and used with permission

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Jan Jansen is a believer for the Power of Stories to change persons Lives. Jan always use Social Media to connect with interesting peoples around the world, He added Photography and Poems as his arsenal for Sharing and Connecting in the digital World. He writes about his thought and in the forms of Poems or a story in Poems.easybranches.com and Social Media at EasyBranches.net You can find him on Google+ and Twitter. With Thanks to our Team Leader from Easy Branches Team. View all posts → by http://www.janjansen.asia